Yelena Rachitsky has been at the forefront of innovative storytelling for nearly two decades, using immersive formats and emerging technologies like AI to invite audiences into story worlds in entirely new ways, and inspiring creators to explore bold new frontiers in how stories are told.

As Head of Emerging Formats at Meta, she leads bold explorations into next-generation content, actively shaping the future of entertainment through innovations that are redefining how audiences engage with story today. Rachitsky has overseen the launch of more than 40 projects, including seven that have won Emmy Awards. She joins VISIONARIES to discuss her approach to pairing the right technologies and storytelling methods with story worlds to engage audiences in meaningful and impactful new ways.