The evolution of the film industry to also include technology and new media companies has impacted how audiences consume both studio and independent films. The increased viewing of films on streaming platforms and the rise of social media has also raised questions about how future generations will engage with the theatrical experience. This has prompted the industry to rethink distribution and acquisition strategies and discover new ways to support theatrical exhibitions — all while adapting to changing audience behaviours. This panel brings together Academy leaders from various branches to discuss how filmmakers and distributors are navigating these changes and ensuring that their films reach global audiences.